Our denim pieces are made to be highly resistant and designed for long-lasting wear, while maintaining the quality and integrity of the fabric. To help preserve the colour, shape, and structure of your denim, keep it stored in a cool, dark place with minimal or no direct sunlight. Denim should also be kept away from damp spaces or environments where mould may develop.

Although denim is very durable, it should not be washed too often. We recommend washing it only when necessary, using the smallest possible amount of detergent. Over time, detergents can stiffen and weaken the woven structure of denim, which may lead to the need for fabric softeners. Fabric softeners require higher water consumption and can release chemical pollutants into natural water systems.

The steps taken after washing are essential to maintaining denim over time. Cotton is naturally hydrophilic, meaning it absorbs and retains water easily. Machine drying can damage the structure of denim and should be avoided whenever possible. For best results, hang your denim to air dry naturally, allowing the water to evaporate at its own pace and helping the garment last longer.